Empowering consumers to make better-informed choices about the environmental impacts of a vehicle before they buy — that's the idea behind Chevrolet's new Ecologic label. Debuting on the 2012 Chevrolet Sonic and displayed on all 2013 Chevrolet models, Ecologic is the industry's first voluntary, third-party-certified eco-label. The Ecologic initiative communicates the multiple dimensions of a vehicle's environmental impacts when it was manufactured, during its operation and after it is eventually removed from service.
Fuel efficiency ratings provide crucial information to consumers about a vehicle's environmental performance — but they don't tell the complete story. How eco-efficient was the factory that produced it? What fuel-saving technologies does the car possess? And, at end-of-life, how much of the vehicle's content can be recycled? The Ecologic label provides answers in three categories:
Before the Road: Conserving natural resources and reducing waste is a central focus at Chevrolet manufacturing facilities. Many Chevrolet plants are landfill-free, and achieving LEED certification and using renewable energy are operational priorities. The Ecologic label provides key details about the facility where the car, truck or crossover was manufactured and assembled.
On the Road: At Chevrolet, the quest for enhanced fuel efficiency and reduced emissions extends to every aspect of a vehicle's design. Lower mass components, reduced wind resistance, cylinder deactivation and even tires with reduced friction characteristics — all contribute to a more fuel-efficient vehicle. With Ecologic labeling, consumers learn more about a car's technologies that contribute to increased efficiency.
"With this new labeling program, Chevrolet not only gives easy access to information customers want, it again shows its commitment to the environment."
President, Center for Climate and Energy Solutions (C2ES)
After the Road: Even the most durable vehicle will eventually reach the end of its lifespan. Today, nearly 85 percent (by weight) of the average Chevrolet can be recycled, conserving resources and reducing landfill waste. The Ecologic label provides specific metrics on the recyclability of each vehicle.
Careful shoppers should examine the claims made by every automotive manufacturer. That's why Chevrolet submits the environmental data on its Ecologic labels to a respected, independent third-party auditor, Two Tomorrows, which reviews the accuracy of assertion of environmental benefit.